NOVA privacy notice
AssetPool Nova — Privacy Notice
This notice explains how AssetPool Inc. handles personal information in connection with AssetPool Nova and the AssetPool website.
It does not cover AssetPool Classic, which is operated by AssetPool (Pty) Ltd under a separate notice at assetpool.com/privacy-classic. All of our legal documents are listed at assetpool.com/legal.
Before you start
This summary is here to help you find things. It is not part of the notice and the sections below govern if anything differs.
-
We play two roles. For your own account, marketing and enquiries, we decide how information is used. For the inspection records inside a customer's account, we only act on that customer's instructions. Which role applies changes who you ask. (section 2)
-
Your data stays in your region. Canada or Ireland, set by the country chosen at signup. Nothing is copied to the other region. (section 5)
-
The mobile apps collect photographs, precise location at the moment of inspection, two non-advertising device identifiers, and crash data. Nothing more, and nothing for advertising. (section 3.4)
-
We do not sell personal information and we do not share it for cross-context behavioural advertising. (section 6)
-
Deleting your user account does not delete inspection records you completed for an organisation. Those belong to the organisation. (section 10)
1. About this notice
AssetPool Inc. ("AssetPool", "we", "us") provides AssetPool Nova, an asset inspection and compliance platform. We are incorporated in Canada, with registered office at 1162 Fraserburg Rd, Bracebridge, Ontario, P1L 0A1.
This notice explains how we handle personal information in connection with:
- the AssetPool website at assetpool.com
- the AssetPool Nova platform at assetpool.io, including the AssetPool Nova mobile applications for iOS and Android
- our sales, marketing and support activities
If your account is registered in South Africa, AssetPool Nova is provided to you by AssetPool (Pty) Ltd of Samy-G Offices, 80 Greenvale Rd, Rietfontein 63-Ir, Germiston, 1401, South Africa, under licence from AssetPool Inc. This notice covers both companies. Where it says "we" or "us", read that as AssetPool (Pty) Ltd if your account is South African, and as AssetPool Inc. otherwise. Annex C explains what differs.
It does not cover AssetPool Classic at assetpool.co, which is also operated by AssetPool (Pty) Ltd but under a separate notice at assetpool.com/privacy-classic.
Our use of cookies is described in the Cookie Notice at assetpool.com/cookies.
2. The two roles we play
This is the most important part of this notice, because our obligations and your options differ depending on which role applies.
Where we act as a controller. We decide why and how personal information is used. This covers people who visit our website, enquire about the product, receive our marketing, attend a demo, or hold a Nova account. If that is you, this notice describes your relationship with us directly.
Where we act as a processor. Our customers use Nova to record inspections, manage asset registers and track compliance. The information they put into the platform is theirs. They decide what to collect, who can see it, and how long to keep it. We handle it on their instructions and for no independent purpose of our own.
If an organisation you work for or with uses Nova, and you are asking about inspection records, technician activity, photographs or location data held in their account, we are the processor and they are the controller. Their privacy notice governs that information, and requests to access, correct or delete it should go to them. We will help them respond, but we cannot act on those requests directly without their instruction.
If you set up a Nova account yourself and manage your own assets rather than an organisation's, there is no separate controller. We are the controller for your account, and you are the controller of the content you put in it. Send requests directly to us.
If your account is registered in South Africa, the two roles work the same way, but the company holding them is AssetPool (Pty) Ltd. It is the responsible party for your account, and it instructs AssetPool Inc. as its operator to run and support the platform. For the information inside your account, you remain the responsible party, AssetPool (Pty) Ltd is your operator, and AssetPool Inc. acts under its instruction. Annex C has the detail and the contact.
3. Information we collect
3.1 When you visit our website or contact us (we are controller)
- Name, email address, telephone number, company, role and country
- The content of enquiries, demo requests and support messages
- Marketing preferences and engagement, such as emails opened and pages viewed
- Technical data: IP address, browser and device type, operating system, referring page, pages viewed and time spent, and approximate location derived from IP address
3.2 When you hold or administer a Nova account (we are controller for the account itself)
- Name, email address, role and permissions
- Sign-in and session records. Authentication is by email, so your email address serves as your sign-in identifier; where a password is used it is stored only in hashed form
- Organisation name, billing contact and address, and tax registration details
- Subscription and billing records, including plan, usage against allowances, invoices and payment status
- Support requests and correspondence
- Records of acceptance of our terms, including version and timestamp
We do not receive or store full payment card numbers. Card payments are handled by our payment providers.
3.3 Information inside a Nova account (we are processor)
Our customers determine this. It typically includes:
- Asset registers, locations, checkpoints and checklists
- Completed inspection records, including who performed the inspection, when, and the result of each checkpoint
- Photographic evidence attached to inspections, which may incidentally capture people, vehicles or premises
- Location data associated with inspections and site rounds
- Names and contact details of the customer's own staff, contractors and clients
The Nova apps for iOS and Android collect the following. Each item is used to make the app work and for no other purpose.
Precise location. When you complete an inspection, the app reads your device's location and stores it on that inspection record. This is precise, device-derived location, not an approximation from your IP address. It is recorded so the asset's history shows where it was when it was checked, which matters particularly for mobile and rental equipment. Because the inspection record is attributed to a user account, the location is linked to that account.
Location is read at the point of inspection only, while you are using the app. The apps do not request or use background location access, and do not track your location when you are not using them.
Device identifiers. The apps use two identifiers. We generate one ourselves to tell your devices apart when data syncs to our servers; it is created on installation, and a new one is created if you reinstall the app. Our error monitoring provider generates a second one, used to attribute crash reports to an installation.
Neither is an advertising identifier and neither is derived from your device hardware. The apps do not use or collect the iOS advertising identifier (IDFA), the iOS vendor identifier (IDFV), the Android Advertising ID, or the Android ID.
Crash and diagnostic data. Crash reports, error logs and performance information, used to find and fix faults.
Camera and location permissions. The app asks your permission before using the camera or reading your location. The permission itself is not data we collect; what we hold is the photographs you choose to attach and the location recorded on an inspection. You can withdraw either permission in your device settings at any time, though inspection features that depend on them will then stop working.
We do not use any of this for tracking. We do not combine it with data from other companies' apps or websites for advertising or measurement, and we do not share it with data brokers. Nothing collected by the apps is used for advertising. The apps contain no advertising and no analytics software development kit.
3.5 Product and security logging
The mobile applications contain no analytics software development kit and collect no product interaction data.
In the web application we record the information necessary to meter your usage against your plan allowance, as described in your subscription agreement, and we keep security and access logs to detect and investigate unauthorised access. We do not use either for advertising or profiling.
4. Why we use information, and our legal bases
Where we are a processor (section 3.3), the legal basis is our customer's responsibility, not ours. The table below covers our controller activities.
| Purpose | Information | Legal basis |
|---|---|---|
| Providing and supporting the platform | 3.2, 3.4 | Performance of a contract |
| Billing, collection and tax compliance | 3.2 | Contract; legal obligation |
| Account security, fraud prevention, abuse detection | 3.2, 3.4, 3.5 | Legitimate interests; legal obligation |
| Diagnosing and fixing faults | 3.4, 3.5 | Contract; legitimate interests |
| Responding to enquiries and support requests | 3.1, 3.2 | Contract; legitimate interests |
| Sending marketing communications | 3.1 | Consent, or legitimate interests where permitted |
| Improving the platform using aggregated, de-identified data | Derived | Legitimate interests |
| Meeting legal, regulatory and audit obligations | All | Legal obligation |
| Establishing or defending legal claims | All | Legitimate interests |
Where we rely on legitimate interests, we have considered whether those interests are overridden by your rights, and you can object as described in section 10.
You can withdraw marketing consent at any time using the unsubscribe link in any marketing email or by contacting us. That does not affect service communications such as billing notices, security alerts or changes to our terms, which we send because they are necessary to the contract.
5. Where your information is held
Nova operates two independent production regions:
- ca1 — Canada
- eu1 — Ireland
Your account's region is set by the country you select at signup, according to our published country-to-region mapping. Everything associated with your account is stored and processed only in that region. Nothing is copied to, stored in, or processed in the other region. This applies to inspection records, asset registers, photographs, databases, backups and derived data, and to your account and user records.
Your account is created in your region, and signing in resolves there. We do not hold a central directory of accounts or users outside your region. Infrastructure deployment is managed centrally from Canada, but that function maintains the regional environments rather than holding anything in them.
Regional separation is built into how the platform is deployed. The regions are independent environments maintained from a common infrastructure definition, so they behave identically while remaining separate.
Access by our people. Your data does not leave its region, but authorised AssetPool personnel and sub-processors located in Canada and South Africa may access it remotely to operate, support and secure the platform. That access is controlled, limited to what is necessary, and logged. Section 7 explains the basis for the resulting transfers.
Website and marketing information (section 3.1) is held by our website and marketing platform providers, which are listed at assetpool.com/sub-processors.
6. Who we share information with
Sub-processors and service providers. Listed at assetpool.com/sub-processors, with the category of information each handles and where it operates. They act on our instructions under written terms and may not use the information for their own purposes.
Between our two companies. For customers registered in South Africa, AssetPool (Pty) Ltd provides the service and holds the customer relationship, and instructs AssetPool Inc. as its operator to run, host and support the platform. For every other customer, AssetPool Inc. holds the relationship and AssetPool (Pty) Ltd has no role. Information passes between the two companies only as far as necessary for whichever of them is providing your service, under written terms.
App store distribution. The Nova mobile applications are published in the Apple App Store and Google Play under the developer account of AssetPool (Pty) Ltd, which is the entity shown as seller. The software is owned, and the service provided, by AssetPool Inc., which is named in the copyright line and is the party you contract with. The stores hold their own account and download information about you under their own privacy policies, which we do not control.
Professional advisers. Lawyers, accountants and auditors, under duties of confidentiality.
Legal and regulatory. Where required by law, court order or a valid request from a public authority, or to establish or defend legal claims. Where we are permitted to do so, we will tell our customer before disclosing information from their account.
Corporate transactions. If we are acquired or merge, information may transfer to the acquiring entity, subject to this notice continuing to apply.
We do not sell personal information, and we do not share it for cross-context behavioural advertising.
7. International transfers
Because we are a Canadian company with people in Canada and South Africa, information may be accessed from those countries even where it is stored elsewhere.
For customers in eu1. Your information is stored in Ireland. Access from Canada relies on the European Commission's adequacy decision for Canada. Access from South Africa is under the European Commission's standard contractual clauses.
For customers in ca1. Your information is stored in Canada. Access from South Africa is under written terms requiring equivalent protection.
For customers in South Africa. Your information is stored in Ireland, where it is protected by European data protection law. See Annex C.
You can ask us for details of the safeguards that apply to you using the contact details in section 16.
8. How long we keep information
| Category | Retention |
|---|---|
| Information inside a Nova account | Determined by the customer's subscription tier: Freemium 1 year, Starter 2 years, Essential 5 years, Professional 10 years, Custom as agreed. Our customer controls deletion within that period, and we do not delete it automatically when the period is reached |
| Account administration and user records | For the life of the account, then 12 months after closure |
| Billing, invoicing and tax records | For the period required by tax law in the country concerned — six years from the end of the relevant tax year under Canadian law, and five years under South African law for invoices issued there |
| Records of terms acceptance | For the life of the account plus the applicable limitation period |
| Enquiries and support correspondence | 3 years |
| Marketing and website visitor information | 2 years from your last engagement with us |
| Crash and diagnostic data | 12 months |
| Security and access logs | 12 months |
Where we are the processor, deletion of account content is our customer's decision, subject to the retention period for their tier.
9. Security
We maintain technical and organisational measures appropriate to the risk, including encryption in transit and at rest, access controls and least-privilege administration, logging of administrative access, separation of production environments by region, and regular backups.
No system is completely secure. If a breach affects your personal information, we will notify you and the relevant regulator where the law requires it, and will notify affected customers without undue delay so they can meet their own obligations.
10. Your rights
Depending on where you are, you may have the right to access your information, correct it, delete it, restrict or object to its use, receive a portable copy, withdraw consent, and complain to a regulator. Region-specific rights are in the Annexes.
Where to send a request. If it concerns your relationship with us — marketing, an enquiry, your account login — contact us at the details in section 16. If it concerns records held inside an organisation's Nova account, contact that organisation. If you are unsure, contact us and we will tell you which applies and, where we can, pass the request on.
Deleting your user account
If you set up your own Nova account, you are its Owner. You can delete your user account from within the mobile app and the web application. Doing so removes your login, your profile and your access to the service.
If your user account was created for you by an Owner — for example by your employer or the organisation whose assets you inspect — that Owner controls it, and you cannot delete it yourself. Ask your Owner to remove you. You can also contact us at support@assetpool.com and we will pass your request to your Owner. We cannot remove you from an organisation's account without their instruction, because the account and its records are theirs.
In either case, deleting a user account does not delete inspection records you completed. Where you use Nova through an organisation, those records belong to that organisation, form part of its compliance history, and may be subject to retention obligations it owes to a regulator. Deleting your account removes you; it does not remove the organisation's evidence that an inspection happened. If you want those records changed or removed, ask the organisation.
Where you set up Nova yourself, deleting your account deletes your content with it, subject to anything we must keep by law.
Where the person deleting is the only Owner of an account, we ask for administrative ownership to be transferred to someone else first, so that an account holding other people's compliance records is not left without an owner.
We respond within the period the applicable law requires and will not charge unless a request is manifestly unfounded or excessive. We may need to verify your identity first.
11. Inspection records and workforce information
Nova records who completed an inspection, when, where, and what they found. Those records are meaningful safety and compliance evidence, and they are also a record of individual working activity.
Where you are an employee, contractor or field technician using Nova, the organisation that operates the account decides what is recorded and how it is used, including any use in performance or disciplinary contexts. We do not use that information for any purpose of our own. Questions about how your employer uses it should go to your employer.
Where you are a customer of ours, you are responsible for having a lawful basis for that processing, for telling your workforce about it, and for meeting any consultation or works council obligations in your jurisdiction.
12. AI-assisted features
Nova includes AI-assisted features such as checklist generation. These are provided using Amazon Bedrock, operated by Amazon Web Services, which is already one of our sub-processors. Content you provide to those features is not transmitted to any third-party model provider and is not used to train any model.
AI-assisted output is a suggestion for you to review, not a decision. We do not use it to make automated decisions producing legal or similarly significant effects about individuals.
13. Cookies and similar technologies
Our use of cookies on assetpool.com is described in the Cookie Notice at assetpool.com/cookies, where you can also manage your preferences.
assetpool.io is a separate domain. Cookie preferences set on one do not carry to the other. The Cookie Notice describes what each site uses.
14. Children
Nova is a product for managing assets and inspections. It is not directed at children, we do not offer it to anyone under 18, and we do not knowingly collect information from anyone under 18. If you believe we have, contact us and we will delete it.
15. Changes to this notice
We will publish any updated version here with a new version number and effective date, and record it in the version history at assetpool.com/legal. We keep superseded versions and will provide them on request.
Where a change materially affects how we use your information, we will give notice by email to account administrators and in-product before it takes effect.
16. Contact and complaints
Privacy contact — all accounts outside South Africa - AssetPool Inc., 1162 Fraserburg Rd, Bracebridge, Ontario, P1L 0A1, Canada - legal@assetpool.com
Privacy contact — South African accounts - AssetPool (Pty) Ltd, Samy-G Offices, 80 Greenvale Rd, Rietfontein 63-Ir, Germiston, 1401, South Africa - legal@assetpool.com
If you are not satisfied with our response you may complain to your data protection authority. Contacts for the main regimes are in the Annexes. We would prefer the chance to resolve it with you first.
Region-specific rights — read the one that applies to you
Annexes
Annex A — Canada
Applies to individuals in Canada. Our processing is subject to the Personal Information Protection and Electronic Documents Act (PIPEDA) and, in Quebec, to the Act respecting the protection of personal information in the private sector as amended by Law 25.
- We have designated an individual accountable for our privacy compliance, whose contact details are in section 16.
- You may request access to your personal information and correction of inaccuracies.
- We rely on consent where PIPEDA requires it, and on the exceptions PIPEDA provides for business contact information and employment-related processing.
- Quebec. We have designated a person in charge of the protection of personal information, named in section 16. We do not use personal information to render a decision based exclusively on automated processing. Where we transfer personal information outside Quebec we assess whether it would receive adequate protection.
- Complaints: Office of the Privacy Commissioner of Canada, and in Quebec the Commission d'accès à l'information.
Annex B — European Economic Area and United Kingdom
Applies where the EU GDPR or the UK GDPR applies. Accounts in these countries are provisioned in eu1 and hosted in Ireland.
Your rights: access, rectification, erasure, restriction, portability, objection including to direct marketing at any time, and withdrawal of consent. You may complain to your national supervisory authority, or to the Information Commissioner's Office in the United Kingdom.
Where we act as processor, exercise these rights against the organisation operating the Nova account.
Transfers: see section 7.
We do not carry out automated decision-making producing legal or similarly significant effects.
Annex C — South Africa
Applies to data subjects in South Africa. Our processing is subject to the Protection of Personal Information Act 4 of 2013 (POPIA).
- AssetPool (Pty) Ltd is the responsible party for AssetPool Nova accounts registered in South Africa. It provides the service to you under licence from AssetPool Inc., and instructs AssetPool Inc. as its operator to host, run and support the platform. AssetPool (Pty) Ltd is also the responsible party for AssetPool Classic, under a separate notice.
- For accounts registered outside South Africa, AssetPool Inc. is the controller and AssetPool (Pty) Ltd has no role.
- South African accounts are provisioned in eu1 and hosted in Ireland.
- Cross-border transfer. Transfer to Ireland is permitted under section 72 of POPIA because the recipient is subject to European data protection law, which upholds principles for the lawful processing of personal information that are substantially similar to POPIA. Onward access from Canada and South Africa is under written terms requiring equivalent protection.
- You may object to processing, request access and correction, and complain to the Information Regulator (South Africa).
- Information Officer contact: AssetPool (Pty) Ltd, at the South African address in section 16. Registered with the Information Regulator.
Annex D — Other jurisdictions
United States. US accounts are provisioned in ca1 and hosted in Canada. Residents of states with comprehensive privacy legislation may have rights to access, delete, correct and obtain a copy of their personal information, and to opt out of the sale or sharing of it. We do not sell personal information and do not share it for cross-context behavioural advertising. Contact us at the details in section 16 to exercise a right, and we will tell you what applies where you live.
Elsewhere. Where local law grants rights beyond those described here, we will honour them. Contact us and we will confirm what applies.
Annex E — Sub-processors
The current list of our sub-processors, showing what each one handles and where it operates, is published at assetpool.com/subprocessors. It forms part of the Data Processing Addendum. We will give notice before adding or replacing a sub-processor that handles account content, as set out in the Data Processing Addendum.
